House bill introduced to require influencer disclosures
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Table of Contents
Representative Cathy McMorris Rodgers has introduced the Promoting Authenticity with Influencer Disclaimers Act in the House. The bill would require social media influencers to clearly disclose when they are being paid or given free products to promote a brand or service.
Why it matters: This is a regulatory proposal aimed at consumer transparency in digital advertising; its practical impact depends on whether it passes and how the law is eventually enforced.
Who it affects
- Social media influencers and content creators
This information comes from Congress.gov regarding a bill introduced in the House; check the official text at Congress.gov before relying on this information.
Agency: House
Source: Congress.gov — read the official document