The SCREEN Act introduces requirements for digital advertising transparency
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Representative Dan Kustoff introduced this bill in the House. It would require companies that engage in digital advertising to provide certain disclosures about how their ads are targeted and served to users.
Why it matters: This bill is currently just a proposal; it has been referred to the House Committee on Ways and Means and has not yet been voted on or turned into law.
Who it affects
- Digital advertising platforms
This information comes from Congress.gov regarding a bill introduced in the House; check the official text for specific technical requirements before relying on it.
Agency: House
Source: Congress.gov — read the official document